In an article last week on TechCrunch it was described how enterprises push its viral video-advertisement artificially. Besides, the guest’s article of the expert for virale marketing, Dan Ackerman Greenberg, climbed on an(for a holiday, it was Thanksgiving), unusually high echo. While it was quiet calm on other big US-Blogs, TechCrunch comes on more than 400 comments, in spite of the holiday. In addition the article of Martin Weigert on zweinull.cc is very interesting. Martin Weigert supposes that of the TechCrunch article itself was also pushed with similar methods as she recommends to this post for viral films. So by an artificially caused controversy release a discussion which should provide for a spreading. Martin Weigert writes: “What follows now in the comments to the article (on TechCrunch), is a sturdy controversy with countless indignant users. As one of the first annotators the TechCrunch boss Michael Arrington announces himself: “I’m disgusted by this” … One could presume that Dan Ackerman Greenberg has paid for the publication of the contribution to promote his linked enterprise, and that he and Arrington had the idea to lend additional explosive effects by the “amazed reaction” of the TechCruch boss to the subject. I think it`s possible that there is a pure calculation behind all this … Ackermann Greenberg has proved that a lively and kicking over the traces discussion is a successful guarantor, but also for blogarticles not only for the spreading of video clips in the net.”